Every business owner is on a quest to increase sales while keeping operating costs at a minimum. If I told you that you can increase online profits and reduce stress with the help of a transcriptionist would you believe me? Well let me show you a few ways this can be done without breaking spending a whole lot of money.

Video Conversion

Everyone knows that visual learning is popular and with all of the video sharing sites available this is a fantastic way to brand your business, but what about the audience that prefers reading? By taking a video tutorial and converting it into a transcript or PDF, you have just expanded your audience for the cost of a transcript.

While video is the in thing, not everyone has time to watch videos or listen to audio. Some people still enjoy reading so why not tap into that audience?

Copywriting

Contrary to what many believe, copywriting is not just sitting down and throwing together a bunch of words to make copy. In fact, it requires skill to produce quality content that sells.

Everyone loves a bargain, but sometimes what seems like a deal will end up costing more in the end. Determining how much you are saving with cheap transcription is just a matter of doing the math; it is not rocket science.

Let's say you found a great company advertising less than half of what you are currently paying. Most reasonable people who think, it's worth a shot and they try it. When the transcript is returned is when the fun starts.

Do you notice minor typos right away? No problem, you can fix those, after all you are getting a great deal. As you skim through the transcript you notice that some sentences just do not make sense. This wasn't what you heard during your interview or speech. Now you pull up the audio and decide to listen again. You could be wrong.

Upon listening to the audio you realize that complete sentences are missing and some don't even fit into the context of the conversation. What the heck is going on here!

Just as with any other business, there is competition in the transcription business as well. The question of should you list transcription rates on your site is a matter of personal preference, but the more important factor is often overlooked; giving the potential client everything they need to make a decision and move forward.

When a potential client is looking for transcription services they normally need services at that time or in the near future. While some people do not mind doing hours of research to find the right company at the right price, others what the in your face approach; "Here is what my company is offering and this is what you will get for your money."

There are mixed feelings among transcriptionists - "If I list my prices, this will make it easier for others to have lower prices?" Well, yes, but you list your rates according to what you feel is right for your business; you don't scan the internet to see which business is charging more.