Everyone knows that visual learning is popular and with all of the video sharing sites available this is a fantastic way to brand your business, but what about the audience that prefers reading? By taking a video tutorial and converting it into a transcript or PDF, you have just expanded your audience for the cost of a transcript.
While video is the in thing, not everyone has time to watch videos or listen to audio. Some people still enjoy reading so why not tap into that audience?
Contrary to what many believe, copywriting is not just sitting down and throwing together a bunch of words to make copy. In fact, it requires skill to produce quality content that sells.